All of our authors and editors are invited to write a post for the Edinburgh University Press blog. Before you submit a blog post, we suggest that you have a browse through our posts. Remember to subscribe if you'd like an update when a new post publishes!
We publish a variety of posts – if you'd like some guidance on what kind of post to write, take a look at our blog for ideas, or ask your marketing contact. Types of post that we publish include:
SEO stands for Search Engine Optimisation. It means optimising online content so that search engines, such as Google and Bing, include it in their search results. Writing your blog post with SEO in mind helps interested readers to find it, which in turn means more people find out about your research.
Choose a specific keyword or key phrase that people who are interested in your work might search for. Try to find the sweet spot – avoid words and phrases that are too broad (e.g. ‘politics’) or too specific (e.g. a neologism that isn’t in common use yet).
Your keyword should appear in your article and its metadata between six and eight times. Remember that you must always write your keyword in full.
For example, say your chosen keyword is ‘neo-noir film’.
Another good practice for SEO is to include links to other websites. You could link to related blog posts, your academic publications, news articles, your own blog or webpage and anything that you reference in the post. When linking, fully describe the source in the link text; avoid link text like ‘click here’.
We’ll include a short biography at the end of your post. Please send us up to 40 words about yourself and your research. We’ll also add a section about your Edinburgh University Press publication, including the cover image of the book our journal.
If you are happy for us to use your image on our blog, send us a photograph of yourself to go with your biography.
We'll always include the cover image of your book or journal. In addition, please send us at least two relevant, thematic images or accompanying media: photographs, images, sound files or videos.
For every image (or other accompanying media), send us the credit line – including the URL if you found it online – and note on where in the text you would like it to appear.
Legally, we can only use images if they meet one of these criteria:
Some good places to find images:
Once you're happy with your post, email it to your marketing contact as a Word document.
Include your images and media files as attachments or send us the link to where we can find them – please do not embed them in the text.
We might suggest some changes to your post to make it more blog-friendly. We’ll be in touch to confirm the final version with you before it goes live.
Share your post as widely as possible! Facebook, Twitter, Academia.edu, Reddit, websites, blogs, email: share the link wherever people might be interested.
We’re very happy for you to re-publish or repurpose your post on other websites and blogs. Please wait for two weeks before doing so and include a link to the original post.